TCU Women’s Basketball
ROLE: Copywriter
PROBLEM: The women of TCU Basketball are iron-willed, dedicated athletes, yet they get little credit for their hard work.
ASK: TCU asked for a message that accurately portrayed its team of strong, fierce, determined women.
SOLUTION: Create a message showing the strength of women, that every woman could support.
RESULTS: The Power of HER grabbed the attention and support of other female athletes and fans across the nation. The campaign went on to net a Silver National ADDY.
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