Cheetos Store
ROLE: Copywriter
PROBLEM: The holiday season is not kind to the salty snack category. Consumers, like the rest of us, tend to save money to spend on gifts for loved ones.
ASK: Keep Cheetos relevant during the holiday season.
SOLUTION: Create a “high-end” Cheetos-branded store curated with limited-edition merchandise.
RESULTS:
1.4 billion impressions
1.5 million website visits
Sales up 10.5%
93% of inventory sold
We sent out some look books and gift boxes to celebrities and influencers.
Jenna Dewan (Dewan-Tatum at the time) in particular, loved it.
I had the honor of channeling Chester’s voice to write product descriptions and a thank you card.
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