High Museum of Art

 High Museum of Art: High Y’all

ROLE: Associate Creative Director, Copywriter

PROBLEM: The High Museum of Art was experiencing a decline in visitation since its reopening after the pandemic. Many were opting for other attractions around Atlanta and it seemed as if everyone had just forgotten about this great art museum.

ASK: Create a campaign to make Atlanta remember that the High is still here.

SOLUTION: We reintroduce ourselves to Atlanta in true Southern fashion.

“Hi Y'all!" is a greeting Southerners are all too familiar with. We aimed to embrace the High’s proud Atlanta roots with bright colors and big, bold typefaces. We took a common Southern phrase and allowed the High to make it theirs. With each piece highlighted, we introduce the artist and invite our audience to meet them at their city’s world-renowned museum. It's a warm invitation that beckons visitors into the museum and allows them to take pride in what their city offers.